Insights and Analytics

"Anything that won't sell, I don't want to invent. Its sale is proof of utility, and utility is success."

- Thomas Edison

Insights and Analytics: identifying insights to make your data actionable for growth

Data is the driving force behind growth. However, many business leaders only look at the bottom line, then react. The key is finding “actionable data” in your business, those core drivers that lead you to areas of growth, areas to optimize, and places to reduce inefficiency.  

As a business leader you need simple, easy to read reports that provide insights into your business so that you can quickly identify either good health or risk in your business. When leveraging insights in your analytics, I believe in the “Keep It Simple Silly” approach.   

At Diakonos MS, I partner with you and your team to audit your current business reporting and support you in the following areas:

·        Identification of key insights that drive growth in your business

·        Development of key reports and reporting infrastructure using the KISS approach

·        Financial modeling/projections

One area of expertise is identifying and building reporting structures for existing customer marketing strategies. Some existing customer reporting that I have orchestrated include: churn reporting, retention modeling (opportunity/initiatives), upgrade/engagement performance, renewal, and winback. I also have extensive experience with acquisition performance, sales channel performance, and traditional marketing communications performance (digital/direct response).

Over 15 years ago, I received this simply wisdom: “Todd, become your own analyst.” After that, I became passionate with numbers, identifying trends in business, and simplifying analytics for executives.  

I am here to help you identify your actionable data that drives your business and support the transition from looking at analytics to insights.    

Identify your key drivers to future success today with Diakonos MS.

Strategic Planning

“Leave as little to chance as possible. Preparation is the key to success.”

- Paul Brown

Strategic Planning: building your roadmap of success for today, tomorrow, and the years to come

Do you want to grow your business? To ensure success, building a strategic plan is a critical first step. Too often, leaders jump to quick fix tactics rather than spending the time to build a sustainable, long term plan for multi-year success. 

At Diakonos MS, I partner with you and your team to build your strategic plan of success.

• Integrated product marketing growth strategies (Acquisition, Upgrade, Engagement, and Retention)

• Financial growth strategies (development/modeling/marketing execution/sales channel execution)

• Messaging and communication strategies (harmonizing legal requirements with your marketing communications)

• Marketing Organizational transformation (current state, future state, end state)

 During my tenure at Comcast and with my clients, I gained experience in the following strategic disciplines:

• Developed Quarterly and Annual Marketing/Sales strategies

• Orchestrated monthly/weekly tactical messaging mix across TV, Radio, Print, Digital, Direct Mail

• Consolidated Direct Mail operations yielding increased efficiency and streamlined expense management

• Designed, modernized, and facilitated organizational transformation

 Whether you are a one-person operation or have thousands of employees across the nation, I look forward to building the strategic plan that will grow your business both today and tomorrow. 

 Build your roadmap of success today with Diakonos MS.

Advertising Strategies and Tactics

“Strategy equals execution. All the great ideas and visions in the world are worthless if they can’t be implemented rapidly and efficiently.”

— Colin Powell

Performance Marketing: driving growth with your digital and direct mail tactics

A successful marketing plan delivers the right message to the right audience at the right time, and includes a disciplined approach to tracking performance. The result: growth.

Doing this in today’s ever evolving marketplace requires strategy, data-driven discipline, and the ability to be agile to new and emerging opportunities.

At Diakonos MS, I partner with you and your team to build your successful performance marketing plan leveraging the below model:

Once the tactical plan is developed, it is time for flawless execution. From there, monitor the results of your tactics (and the overall plan), and optimize to improve performance.

For over 15 years of my tenure at Comcast, I used this model to build the optimal performance marketing plans to achieve my company goals.   

Below articulates my specific experience:

• Developed new prospect performance marketing plans that harmonized targeting and messaging across Mass Media (TV/Radio), Digital (Display/Social/Connected Devices) and Direct Marketing (Direct Mail/Email) tactics. Expense budgets exceeding $50M reaching 24M target audience

• End-to-End Direct Mail experience (strategic planning, audience segmentation, list pulling, creative development, performance analytics, print vendor management)

• Testing Specialization: A/B, Multi-variant, Messaging, Format, Platform, Audience

Whether it is end-to-end direct mail support, or building a multi-tactical plan to reach your target audience, I look forward to building the optimal performance marketing plan by harmonizing data and messaging to drive growth for your business.

Connect the dots between your digital and direct mail tactics with Diakonos MS today.

Interested to see what your results can look like? Click through to Linked In to see a more detailed overview of Todd’s results during his career at Comcast.